Article Marketing

One of the easiest ways of launching an affiliate campaign is by using article marketing directories.
With article content, you can simply submit it into the larger article directories and within minutes of being approved, can begin to see traffic flowing to your landing pages.
In exchange for providing them with free content, you get to include some text and links in a section at the bottom of each article called a resource box.
There are a few important ingredients to creating high performance Article Marketing campaigns that maximize the overall effectiveness of your marketing efforts, while ensuring that you receive the most exposure possible from each article that you submit into the online directories.
First, writing an article on just any topic isn’t going to yield the results you’re looking for, if you haven’t first conducted keyword research to identify what your target audience is actively looking for, and the exact keywords and phrases they are using to be able to locate content on your topic. This is fundamentally one of most critical elements of a successful article marketing campaign.
The closer you are able to target your prospective customer base with well written articles that incorporate primary keywords, the more traffic and exposure you will be able to generate. Think about the possibilities if you carefully evaluated a niche market, creating keyword swipe files of highly relevant terms and phrases and incorporated them into your content.
Not only will this help you position yourself within the search engines, but your visitors and readers will be exceptionally targeted!
Each article should be between 300 and 600 words in length and provide useful information that your target audience would find appealing.

The greater the number of articles in circulation, the more exposure you will receive, however you always want to focus on producing high quality content, rather than just on the quantity that is being distributed between these networks.

EzineArticles.com (http://www.ezinearticles.com) is the biggest, most popular, highest-traffic article directory. They have tremendous authority in Google, and articles often rank extremely well, so they can get a lot of traffic.
As long as your articles are structured so that you are providing solid, useful content with a link back to your website showcased within the resource box, article marketing is a simple and effective strategy to generating prime traffic.
Another important thing to keep in mind is that you should always use anchor text within your resource boxes, rather than a direct link to your site.
Anchor text will help you rank for many different keywords rather than just your website URL itself.
Here is the HTML code to use in your resource box if you want to use anchor text rather than a direct URL:
http://www.yourdomain.com” > Your Anchor Keyword Here

You would replace yourdomain.com with your domain URL and include a relevant keyword phrase in the anchor text.

The most important thing to remember is that you need to create a compelling Author’s Resource box as this is the area where you are able to include a link to your website and direct readers to explore your own personal site.
Since the space allocated is quite limited, you need to focus on using a strong call to action that prompts the reader to click your link and visit your website.
The best way to go about creating your Author’s Resource box is to think of it as a short commercial, where you are given a very limited time to explain the benefits and highlight the most important features of your product or service. In addition, if you offer a freebie or giveaway within your Resource Box, rather than a direct pitch (such as directing your reader to download a free report or ebook by visiting your squeeze page), you will instantly maximize your articles performance in terms of driving targeted traffic to your websites, as well as in building relevant mailing lists of potential buyers.
Here are a few things I successfully featured within my article resource boxes to generate traffic and build a list of responsive buyers:

 Free Reports
 Free Ebooks
 Free Scripts
 Free Content (PLR, MRR)
 Free membership (even trial will work)
There is also yet another reason why article marketing is such a lucrative method of generating traffic to your website.
Since articles are available for re-print, where webmasters can use your content on their websites and communities, (as long as the Author’s resource box is left intact), you will also be able to build additional back links from the websites that feature your content throughout their network.

Here are the top five article marketing directories that I personally use for all of my campaigns:

www.EzineArticles.com
www.GoArticles.com
www.ArticlesBase.com
www.ArticleCity.com
www.ArticleDashboard.com

You can always choose to save time by hiring an Article submission service to automatically submit your articles for you.
One popular resource is available at:

http://www.SubmitYourArticle.com


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