Tuesday, July 26, 2011

Google Adwords-The Internet's Electric Company

I'm not sure how it is for everyone else, but here our electric cooperative controls everything in the business. If you build a new home they run lines and get around to hooking things up when they get time. They charge pretty much what they want, but if you don't pay or do what they want when they want, your done, cut off, no more hot showers. This is the definition of Adwords to me, I'm sure there are people who disagree and love using Adwords, I'm not one of them. Let me tell you a quick story about one of my first Adwords experiences.

I was new to internet marketing and had bought a $50 program. One of the long, one page, get rich quick by tomorrow programs that still flood the internet today. This program included a set of websites, 3 or 4 to be promoted and commission earned on each sale. I immediately made some ads on Adwords, I had promoted Clickbank items with it so I at least knew how to set it up. Anyway, ads made, budget set, everything went fine for a day or two. I then logged in to see that my campaign had been stopped and then received an email saying that my ads were in violation of "the landing page rule" and if I did not fix it my account would be suspended. OK, well I paused all ads even though Google had already stopped them, immediately sent an email saying: "Listen, I do not want my account suspended, please tell me the exacts of what is going on and I will fix it", cross my heart and hope to die-I promise. I didn't actually say that but you get the idea, I was very professional actually. So a couple of HOURS later my Adwords account was permanently disabled, this was the only time this had ever happened, there was no multiple offenses. So I sent another email. WTF you know? Whats going on? well I got no response for a few days and then got an answer for my email which said, thanks for contacting us blah blah blah we see your account has been disabled for multiple landing page violations and we are filing this as resolved. This is a true story and I did not blatantly break any rules and I did want to resolve the matter effectively, to no avail mind you.

I have used Adwords since, I am not using Adwords today. There is no real alternative to Adwords, believe me I have searched all over the web. I can't understand why there isn't any competition. Google has search competition, there are several email clients, competition everywhere except Adwords. I have used Bidvetiser, Adbrite, etc, they are not real competition. Right now I advertise PPC on Facebook, LinkedIn, and Bidvertiser, these are limited audience advertising except Bidvertiser which at the very least takes 48 hours to even get your ads running. I am having success with Twitter at the moment, and believe it or not, getting traffic from Squidoo. I am a member of Internet Income University, a free program with great resources. Signing up gets you affiliate streams with free site setup, a good commission structure, no membership fees, and the ability to pick and choose which products you want to market on the site they set up for you. It is worth it just to sign up and use the free training videos and resources so check it out at least. Thanks for reading this post everyone, check out the links below and good luck to all of you.

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